"Did It First," the first collaboration between Ice Spice and Central Cee, quickly became a viral hit, earning millions of streams globally. Arseni Novo directed and created the 3D visuals for the official Spotify visualizer, playing a key role in defining the visual direction of the track's release.

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Directed + 3D by Arseni Novo

Executive Produced by Edgar Esteves
Additional 3D by Baurzans
3D Chain Models by Anbu & 3seater